Besides demographics information, you can discover data such as other Pages that your fans like.

You’ll be able to see the reach and engagement stats, just like your own posts. For those of you who are strictly interested in organic video, the tips in the next section are still applicable! Then use Page Insights to see which of the possible actions on your Page people engage with the most. May 2019: Facebook announces an update to their video ranking algorithm that explicitly increases the influence of three key factors, one of them being loyalty.

Timing matters on Facebook.

There’s a lot to learn about Facebook Insights. “Video is community-centric,” he says. For total views, you can break it down by section (of your Facebook Page). P.S: If you're a WordStream Advisor user in need of some more clips to help with your video ad, take advantage of our Shutterstock integration to and choose from thousands of high-quality video clips. Given the listicle-mania of a large portion of the audience, this is one of the more expected Facebook video facts. The Likes tab lets you go beyond just knowing the number of Likes your Page has. we perform an extensive analysis and review based on Facebook Video posts have increased by 94% annually in U.S. The Messages tab shows you the performance metrics of your conversations with people on Messenger. Top 500 YouTubers (30 Days) Top 500 YouTubers (1 Day) Worst 500 YouTubers (30 Days) Worst 500 YouTubers (1 Day) Top "Made for Kids" YouTube Creators. If this were your first exposure to the university’s Facebook page, it’d give you a strong incentive to come back for more content: This is the place to find out about can’t-miss events! Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. The Page Summary section shows you the key metrics of your Page for the last seven days, such as Page Likes, Post Engagement, and Reach. Native videos get 478% more shares on Facebook than videos from other sources do. 89% of all Facebook ad revenue is from mobile. Facebook video statistics put the amount of Facebook videos watched at 100M hours per day, YouTube earns roughly 6 times that amount (650M hours). To that point, Facebook found that adding captions to videos increases the watch time by 12%, on average. This results in less attention from them on the video ads playing. This can help you check whether your fans have the same browsing patterns on the weekends as they do during the week. Most watched Facebook video publishers worldwide as of March 2019 (in million views) [Graph]. Its research has indicated that 4 out of 5 users react negatively both toward the platform and the advertiser if ads in the feed play out loud when people aren’t expecting it. The average cost per click for video campaigns on Facebook is between $0.15 to $0.50, while the CPC for single image ads is typically $2.00 and higher, for the same audience. YouTube Popular Countries. An analysis of 300,000 Facebook videos with CTAs found that 95.9% had CTAs post-roll, 4% had them mid-roll, and 0.1% had them pre-roll. Conor Bond writes words about stuff on the WordStream blog. CEO Mark Zuckerberg prefaces the report with. Users watching your content regularly, users searching for your content regularly, users going out of their way to like and share your content regularly—these are things Facebook looks for in order to determine how loyal your viewers are.

Going beyond view counts (a typical vanity metric), Nielsen discovered that 74% of a campaign’s cumulative impact can be achieved within the first 10 seconds of a video. The key to how to use each is in the name of the tool: In this post, we walk you through how to use Facebook Page Insights. Talk about value!

Fortunately, the key to earning loyalty can be boiled down to just two words: provide value. The study, however, found that in the case of Facebook video ads, titles starting with “7 Things” did even better than those with “5” and “10.”.

Find out what they’re doing with their video ads. To see the overall performance of your videos, head to your Facebook Page Insights and select “Videos” on the left column.
But if in the same ad the brand was to be featured within the first 3 seconds, the brand recall would go up by 23%. Register in seconds and access exclusive features. For reach, you can choose: If you often organize Facebook events, the Events tab will enable you to be more data-driven by providing you with key data of your events. It is, after all, the year 2020; any, Let’s kick things off with a quick refresher on, Give users a reason to come back (i.e., provide value), Facebook offers 11 different types of campaigns to their advertisers—, 6 ways to get more Facebook video views this year, If you earn a high-quality ranking, you’re rewarded in two ways: (1) your ad gets delivered more frequently and more favorably than your competitors’ ads, and (2) you get discounted prices for impressions and optimization events. You can hover over each day to see an overlay of the activity on that particular day vs the averages.

Published by J. Clement, Jan 17, 2020 With approximately 1.6 billion video views in March 2019, LADbible was ranked first among the most watched Facebook video publishers. These are the data available: (For the data of specific events, see the tip below.). Facebook: number of monthly active users worldwide 2008-2020, Number of apps available in leading app stores 2020, Most popular global mobile messaging apps 2020, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Research expert covering internet and e-commerce, Profit from additional features with an Employee Account.

When I click on February 22 on the graph, I learned that this post was taking off that day and our audience likes such a post. Try adjusting your Facebook content strategy to better align with the audience that naturally connects with you here. Creating fresh content specifically for Facebook isn’t solely about appeasing the video ranking algorithm; it’s also about delivering the best videos possible according to audience demand. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Perhaps spurred on by its latest video and livestreaming developments, Facebook is experiencing a strong rise in advertising revenue as evinced by its 2016 Q2 Report. I share all of that to say this: Use Creator Studio to your advantage. If a viewer watches a Facebook video for at least 3 seconds, it counts as a “view.” In such a scenario, if viewers are watching 10 or more seconds of your videos, it means they are consuming your content, and the result is a positive sentiment. To promote Facebook videos, and especially Facebook Live videos, Facebook is paying top social media influencers over $2M dollars to produce live content out of a total of $50M to well-known publishers and celebrities to do the same.

47% of total ad recall happens in the first 3 seconds of a video ad. While this number tends to be lower than video views (i.e. Cross-platform software to maximize your online advertising.

Awesome. However, marketers should be careful about aspects like mobile optimization and correct CTA placement if they truly want optimal returns from Facebook video advertising. Because ordinary people—those who aren’t using Facebook for marketing purposes—are constantly publishing videos that require little to no budget. One of the most impressive Facebook video statistics demonstrates its popularity and mainstream traction. Experiment with a home video aesthetic, Producing videos that are incomprehensible without sound isn’t the only way to lose potential viewers. 75 million people visit Facebook’s video platform every day. If you are posting more videos to drive engagement, you can immediately see if your strategy is working by looking at your video views and post engagement.

uniquely devised for each service or software type.

When a post receives engagement, Facebook will serve it to more people as the engagement on the post implies that people are interested in the post. When you’re first getting started, it’s a good idea to time your posts based on data collected by experts. Whether you’re using video to create educational content or product-focused advertisements, you’ve made the right decision.

Remember that you can get much more detail about your audience using another built-in Facebook Analytics tool, Audience Insights. Facebook offers 11 different types of campaigns to their advertisers—video views being one of them. (billed annually).

Even though other sources claim over 8 billion average daily video views on the platform, we prefer to believe the slightly more conservative figure from the company itself. March 2019: Facebook sunsets the opaque metric known as relevance score—essentially a more confusing version of Google’s Quality Score—in favor of three new replacements, one of them being quality ranking. You can also see specific patterns for the various days of the week by moving your mouse over the Days boxes above the graph. Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order. This graph shows the top five traffic sources that have directed people to your Page. If you are a local business, you might be more concern about the number of times people want to get directions to your place or get your phone number. 65% of all Facebook video views come from mobile users. What this Facebook video statistics data point translates to is that even if viewers watch only a portion of the total ad, there is an increase in metrics like ad recall, brand awareness, and purchase intent.

People reached are the people who saw your posts in the past 28 days while people engaged are the people who liked, commented on, or shared any of your posts or engaged with your Page (e.g. If you are a small business without the budget to produce a dedicated video ad, you can use Facebook’s in-platform tools to create slideshows of products and services and use them as video content. Based on past performance, Facebook also wins the confidence of the highest number of US marketers when it comes to driving views (87%), engagement (86%), and purchases (83%).

For details, please see your browser’s Help section (by pressing F1). The average engagement rate for Facebook video posts is 6.13%. With users spending an average time of 50 minutes each day on Facebook (including Instagram and Messenger and excluding WhatsApp as reported by The New York Times), a 360% increase in videos populating everyone’s news feeds represents a significant uptick and trend. Some of the folks who watch your YouTube videos are entirely uninterested in consuming your content on Facebook—and vice versa.

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